PLAY NICE: The Rise, Fall, and Future of Blizzard Entertainment (Buch)

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    • PLAY NICE: The Rise, Fall, and Future of Blizzard Entertainment (Buch)

      bluntman3000 schrieb:

      Ich hoffe David Kushner schreibt später ein Buch über diesen Wahnsinn :D

      Zwar nicht von Kushner, aber das hier dürfte trotzdem überaus interessant werden:



      Jason Schreier dürfte vielen hier von Kotaku oder Bloomberg, wegen der Aufarbeitung diverser Skandale in der Videogames-Industrie und nicht zuletzt durch seine überaus lesenswerten Bestseller Blood, Sweat and Pixels und Press Reset bekannt sein.

      In seinem neuesten Werk widmet sich Schreier Blizzard Entertainment. Erhältlich ob Oktober 2024, verspoilert die Inhaltsangaben aus dem Newsletter.

      Spoiler anzeigen

      Blizzard Entertainment is the video game company behind StarCraft, Diablo, Hearthstone, Overwatch, and World of Warcraft. Any company would kill to have just one of those franchises — Blizzard developed five. For many years, it was one of the most beloved video game companies on the planet. When you picked up a new game and saw that frosted blue logo, you knew you were getting something special.

      Yet over the last few years, the Irvine, CA-based video game developer has faced a series of PR debacles, a hostile corporate takeover, and a sexual discrimination lawsuit that eventually led to a staggering $69 billion acquisition.

      What made Blizzard so special? How did it come crashing down? What made Activision CEO Bobby Kotick decide to start interfering with Blizzard’s magic, and was it really all that magical for the women who worked there?

      PLAY NICE chronicles the history of Blizzard Entertainment as it transformed from a UCLA student’s ambitious dream into an international empire generating billions of dollars of revenue per year, facing all sorts of corporate shenanigans and cultural mishaps along the way. It’s based on interviews with more than 350 people and will tackle the creative struggles and boardroom drama that have made up Blizzard over the last three decades.


      Vorbestellbar hier: hachettebookgroup.com/titles/j…/play-nice/9781538725429/
      Ansonsten ab 08.10.2024 überall wo es Bücher gibt.
      You can not imagine the immensity of the f*ck I do not give.

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