Das nenne ich mal gewitztes Marketing:

https://twitter.com/xboxuk/status/507804044732432384
ZitatDestiny is actually an epic new first-person shooter, available on Xbox. Thing is, we didn’t have permission to run adverts for the game.
So we didn’t.
Thanks for smelling that something was up.
Now get the game and become a legend.
http://www.destinyfragrance.com/
/edit
Hier ist noch etwas mehr zu den Hintergründen zu lesen:
http://www.mcvuk.com/news/read/micr…ampaign/0137966


